Promoting produce

Article Abstract:

Planning, execution and evaluation are the keys to have a successful merchandising and promotion of produce, according to Steve Junqueiro, who is the director of produce/floral at Modesto, CA-based Save Mart Supermarkets. Junqueiro stressed that by employing these methods, Save Mart designed successful programs that resulted in boosted produce sales in such categories as bananas, bagged salads and mushrooms. Jim Doherty, who is the domestic market director for the Washington Apple Commission, stated that in promoting the apple category, retailers must determine stores' clients and the duration of the program, adding that seasonality, competitive activity, market conditions, crop size and education of consumers must be considered.

Fruit and Tree Nut Farming, Vegetables, Vegetable and Melon Farming, Positioning, Fruits & Nuts, Produce industry

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What's next for candy?

Article Abstract:

Retailers can fully exploit the benefits of the confectionery category by improving category management and seasonal selling practices, and merchandising tactics, according to the national Confectioners Association (NCA). "Opportunities to Expand the Confectionery Category," a report release by the NCA, believes consumers should be given as many opportunities as possible in buying candy in the store by managing candy subcategories to back up candy's overall role. Jim Corcoran, director of trade relations for the NCA, urge retailers to sell novelty items at the front-end for higher visibility.

Comment:

Retailers can fully exploit benefits of confectionery category by improving category management and seasonal selling practices

Chocolate and Confectionery Manufacturing from Cacao Beans, Confectionery Products, Candy

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Burning sales in suncare

Article Abstract:

Supermarket sales gain of suncare items rose by almost 15% in 1997 compared with 1996 figures, surpassing both drug channel with 6.5% gain and mass merchandise with 12.6% gain. The children's, sunless and sport subcategories also increased, generating 6% gain over drug and mass segments. Industry research reveals that suncare products achieve average margins of 35%. During peak suncare season, which is from April through June, suncare is ranked No. 10, in terms of total sales, in the over 50 health and beauty care categories.

Comment:

Supermarket sales gain of suncare items increases by almost 15% in 1997 compared with 1996 figures

Sales, profits & dividends, Research Findings, Toilet Preparation Manufacturing, Industry Market Data, Suntan & Sunscreen Lotions, Sunscreening agents

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