The Snapple Lady

Article Abstract:

Triarc Beverage Group brings back Wendy Kaufman, who is known as The Snapple Lady, as spokesperson for Snapple drinks. The Snapple Lady, who is now seen on Snapple TV commercials, inspired a latest line of flavors dubbed Wendy's Tropical Inspiration. The new line's initial product, Orange Topic, has a label that features a caricature of Kaufman. The Snapple Lady was retired by Quaker Oats following the company's acquisition of Snapple Beverages, the maker of Snapple drinks, in 1994. Under the ownership of Snapple Beverages, Kaufman served as Snapple's spokesperson, appearing in TV commercials and guesting in shows such as on The Today Show and Oprah.

Comment:

Brings back Wendy Kaufman, who is known as The Snapple Lady, as spokesperson for Snapple drinks

Spokesperson, Snapple, The Snapple Lady, Wendy Kaufman, Triarc Beverage Group, Wendy's Tropical Inspiration

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Packaged to travel

Article Abstract:

Minute Maid Co. has expanded its calcium-fortified juice line with the introduction of the Minute Maid Premium Orange Tangerine juice. The company is promoting the new flavor by telling parents that Minute Maid Premium Orange Tangerine juice gives children with a good daily dose of calcium that is essential for growing bones. The company made the new juice flavor without pulp so that children could have a sweet smooth drink. Each serving provides the calcium equivalent of a serving of milk. The company's focus on children is also shown in the products aseptic packaging, which allows children to take the drink to school.

Comment:

Expands its calcium-fortified juice line with the introduction of the Minute Maid Premium Orange Tangerine juice

Product introduction, Company Planning/Goals, Minute Maid Co., Minute Maid Premium Orange Tangerine

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The c-store challenge

Article Abstract:

Brand marketers should treat convenience stores differently from supermarkets or grocery stores because they are not alike and they have different demands. Usually, promotional tie-ins are designed without consideration whether they might suit in convenience stores. For instance, Budweiser's promotion of free bag of charcoal should not be tied-in with convenience stores because convenience stores do not sell charcoal. Likewise, the discount smart cards offered by Coca-Cola should not be tied-in with convenience stores since a majority of convenience stores do not employ scanning devices to control the cards.

Comment:

Brand marketers must treat convenience stores differently from supermarkets or grocery stores because they have different needs

Convenience Stores, Promotion, Marketing/Advertising Theory

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