Wineries reach out to Hispanics: U.S. companies try Spanish-language marketing and special bottlings

Article Abstract:

Mario Kreutzberger is a celebrity to Spanish speakers across the United States who has launched his own wines from his native Chile and is among a growing number of producers who are reaching out to Hispanic consumers. He does this either through star appeal, Spanish-language promotions or specially created products.

United States, Marketing procedures, Targets & Markets, Hispanic American market, Kreutzberger, Mario

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A flood of gold and green: California's artisanal olive oils are most abundant and better than ever

Article Abstract:

California oils are usually sharper, more peppery and tannic, and fruitier than their European counterparts. Oils made from Tuscan trees, which most California artisanal growers favor, have sharp notes of freshly cut grass, green apple peel, hay, artichoke, sometimes even braised celery.

California, Fats and Oils Refining and Blending, Edible fats and oils, not elsewhere classified, Pressed Olive Oil, Varieties, Olive oil

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