Media diet

Article Abstract:

Journalist-advertising expert Leslie Savan relates her favorite movies, books, TV programs and authors. Savan advises consumers to evaluate advertisements and criticizes media's attention to interactivity. Savan notes that she is most creative when at leisure.

Analysis, Behavior, Interview, Advertising consultants, Savan, Leslie

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Op ads: counterads may be more effective than ad bans

Article Abstract:

Advertising that responds to other campaigns, such as anti-smoking ads, may be more effective than the original campaign. Opinion ads may be a better way to counter advertising's effects than legislation banning or restricting advertising.

Antismoking movement

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Beyond advertising: marketers find new credibility promoting their products as news

Article Abstract:

Public relations firms have begun to influence what news appears about a product. How PR firms manipulate news media and even create their own 'news' presentations is discussed.

Public relations

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