Stirred not shaken: Jason Epstein on the art of mixing a perfect martini

Article Abstract:

A great martini begins with a thin, cylindrical glass without any stem. The glass has to place wet in a freezer, along with the pitcher from which the martini will be poured. A preferable gin is Bombay which is chilled in a freezer. Other key ingredients are ice and a good, dry vermouth.

Humor and anecdotes, Drinking of alcoholic beverages, Drinking (Alcoholic beverages), Martinis

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Swoosh! (The Perfect Icon for an Imperfect Postliterate World)

Article Abstract:

Nike's Swoosh image, which goes beyond language, serves as the supreme corporate icon for the postliterate world. The Swoosh's immense popularity proves how much influence icons can carry on a company's success. Nike even decided to drop the word Nike and use the Swoosh image alone.

Usage, Marketing, Nike Inc., Footwear industry, NKE, Logos (Graphic design), Logos (Graphics)

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10 steps to the perfect wedding trip

Article Abstract:

Wedding and honeymoon planning should begin 6 months before the event. Booking a honeymoon early can save a large amount of money.

Honeymoon, Honeymoons

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