A quality tool for health insurers: a new scale measures "quality orientation" from the customer's point of view

Article Abstract:

A study developed a quality orientation scale for the health insurance industry. The scale measures quality based not on employees' perceptions, but on customers' perceptions of health insurers in relation to their closest competitors. The study focused on all processes of companies that are discernible to customers. Further research can determine if the approach is compatible with data gathered from employee-based studies and if it can be transferred to other service industries.

Medical Care Insurance, Marketing Management, Marketing, Measurement, Customer satisfaction

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Gaining insurance coverage for alternative therapies

Article Abstract:

The marketing practices of chiropractors, acupuncture and biofeedback are instructive in determining how alternative therapies gain mainstream acceptance, the index of acceptability being coverage by third-party insurers. Effective marketing practices by these practitioners included accreditation, licensing and practice guidelines, ability to incorporate a traditional diagnosis-based system, and self-identification as complementary to mainstream therapies.

Medical Insurance NEC, Standards, Alternative medicine, Insurance

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You want to market a 'what'?

Article Abstract:

An integrated healthcare delivery system which provides a continuum of care is seen as a new insurance system to many consumers. A lack of choice when considering physicians and hospitals requires consumers to change their relationship with healthcare providers. Consumers will need to relate to a health plan, alternative care products and a primary care physician network.

HEALTH SERVICES, Health Plan Administration, Methods, Health services administration

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