Benefit segmentation of the fitness market

Article Abstract:

A study was conducted to discover any connection between attitude toward healthcare and perceived benefits of fitness. Of the 50% of the sample answering that they exercise regularly, three groups emerged on the basis of their answers to the perceived benefits of exercise. First, the 'winners' who will do whatever it takes to get ahead, second the 'dieters' who exercise to maintain their appearance and third the 'self-improvers' who exercise to feel better. These categories can be used as a basis for targeting the groups by hospitals, fitness centers and pharmacies.

Research, Marketing, Health clubs, Marketing research, Market research, Health attitudes

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Because of Hanna

Article Abstract:

A pathologists shares his experiences with cancer patient, Hanna Baylan. He recalls how the mother of three, can still smile despite the pains of having to undergo regular chemotherapy. A brave woman who would not even submit to death.

Portrayals, Cancer patients, Mothers, Pathologists

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Misteak sandwich: not falling short grammatically is one of those things that occupy language mavens

Article Abstract:

Writers are eager to point out the grammatical errors of columnists, such as mistakes pertaining to noun-verb agreement. Sometimes writers should omit words that are unnecessary in the context of the sentence.

Column, Grammar, Comparative and general, Grammar, Syntax, Context (Linguistics)

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