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Equal access will shift marketing focus to consumers

Article Abstract:

Health care reform should bring about universal health care coverage, which will eventually lead to a health care market controlled by the consumer rather than the physician. Currently, physicians are disproportionally distributed in favor of the urban market, with rural communities underserved. However, when migrant farmworkers, ghetto dwellers and other indigent people are equally served by the health care system, physicians will likely distribute themselves more equally to locations now underserved, based on simple population demands.

Author: Wright, Richard A.
Publisher: American Marketing Association
Publication Name: Journal of Health Care Marketing
Subject: Health care industry
ISSN: 0737-3252
Year: 1995
Laws, regulations and rules, Demographic aspects, Rural health

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The consumer will reign supreme in health care reform

Article Abstract:

The 'medical credit card' proposed by Pres Clinton as part of his healthcare reform package symbolizes a shift in power from physicians to patients. Too many doctors and too many expensive, unnecessary procedures are responsible for the shift. Armed with more choices, consumers are forcing a shift in physicians' priorities from the bottom line to patient satisfaction. Government-funded hospitals for unwanted patients are becoming a thing of the past.

Author: Wright, Richard A.
Publisher: American Marketing Association
Publication Name: Journal of Health Care Marketing
Subject: Health care industry
ISSN: 0737-3252
Year: 1995
Health, Education & Welfare, Standards, Analysis, Physician and patient, Physician-patient relations

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Physician, deal thyself

Article Abstract:

The 1996 Stratenomic Forecast on the future of the physician management market is bullish. The boom in the segment that is being fueled by sales of physician practices as well as by both private and public equity capital should continue. However, the continued consolidation in the healthcare industry is hard to read and does not clearly favor one segment over another at this point.

Publisher: Health Forum
Publication Name: Hospitals & Health Networks
Subject: Health care industry
ISSN:
Year: 1997

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Subjects list: Forecasts and trends, Health care industry, Medical care, Physicians, Medical professions, Health care reform
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