Positioning hospitals: a model for regional hospitals

Article Abstract:

A review of basic positioning theory and a case study of South Georgia Medical Center's positioning strategy reveal that positioning can be an effective strategic marketing tool and can help regional hospitals better compete for revenues and market share. In developing positioning strategies, hospitals must assess their communities' health needs, determine their desired and current positions and choose appropriate positioning strategies.

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Don't forget the letterhead

Article Abstract:

Cleveland, TN's Bradley Memorial Hospital utilizes its letterhead as an additional marketing communications tool. The hospital marketing staff considers its letterhead to be a small billboard. The letterhead enables the hospital to make an impression on the reader. The letterhead has the image of an inverted pyramid which signifies that the hospital will turn things upside down to take care of the individuals within its walls.

Public Relations Methods, Column, Public relations, Cleveland, Tennessee

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Women's health centers and specialized services: segmentation strategies can be effective in targeting some female health care consumers

Article Abstract:

Study results indicate that almost all women believe that there is a need for specialized women's health centers (WHC) and that 75% of women would select a WHC instead of a standard healthcare facility. There is a mass market for core WHC services, but some WHCs should use market segmentation strategies in the development of specialized services.

Women's health services

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