Satisfaction with HMOs: accessibility issues top the list for patients in commercial groups

Article Abstract:

A survey on customer satisfaction of health maintenance organizations found three major areas of complaint and concluded that accessibility to care is the most important area for marketers to focus on. Although quality of care and provider attitude were also targets of consumer complaint, accessibility to care as controlled by the primary care physician was of more fundamental importance. If HMOs can achieve a high level of customer satisfaction, they may have more influence over healthcare legislation.

Health Maintenance Organizations, HMO Medical Centers, Marketing, Customer satisfaction, Public opinion

---

Is managed care managing to kill us? 'Conspiracy of silence' is taking its toll on health care professionals

Article Abstract:

The transition to managed healthcare systems creates enormous personal challenges for health care marketers, because the shift sets up an organization that relies on the marketing department to drive profits. The marketer's function shifts from communicating concepts to others to managing highly technical contracts, which must be explained to many different parties within as well as without the company. The changes create long hours and personal anguish with very little support.

Personal narratives, Forecasts and trends, Cover Story, Managed care plans (Medical care), Health services administrators

---

Outsourcing teleservices

Article Abstract:

Healthcare marketers can benefit from outsourcing their teleservices activities. 'Teleservices' traditionally encompasses marketing and patient services. When choosing a teleservices bureau, the healthcare firm should choose one that matches the firm's standards and program requirements. Tips on selecting a televservices bureau are offered.

Telemarketing Services, Telemarketing Bureaus, Business services, not elsewhere classified, Management, Customer service, Telemarketing, Outsourcing

Similar abstracts:

• Abstracts: Public health implications of the variability in the interpretation of 'B' readings for pleural changes. Influence of smoking on radiographic profusion and pleural changes in asbestos-exposed subjects
• Abstracts: Satisfaction with nursing homes: the design of employees' jobs can ultimately influence family members' perceptions
• Abstracts: An empirical analysis of milk addiction. The impact of health status on the duration of unemployment spells and the implications for studies of the impact of unemployment on health status
• Abstracts: Health care spoken here. Four costliest outpatient procedures
• Abstracts: Medicaid expansions for pregnant women and infants: easing hospitals' uncompensated care burdens? So what?

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.