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The Potential of Hospital Website Marketing

Article Abstract:

Hospital website marketing has demonstrated an almost 100% growth in marketing over the last several years. Hospitals are now catching up with website marketing with other industries.

Author: Sanchez, Peter M.
Publisher: Haworth Press, Inc.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 2000
Marketing

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Stop the hospital: I want to get off

Article Abstract:

Certain subjects have become so timeworn that they should never again come up in hospital settings. Ten topics, in particular, should be removed from all future dialogue.

Author: Freed, David, H.
Publisher: Haworth Press, Inc.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 2000
Forecasts, trends, outlooks, Management, Usage, Dialogue

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Understanding the Effects of Nurses, Patients' Hospital rooms, and Patients' Perception of Control on the Perceived Quality of a Hospital

Article Abstract:

The physical environment, the people and the process of hospitals strongly affect consumers' judgements when they evaluate hospital services.

Author: Gotlieb, Jerry B.
Publisher: Haworth Press, Inc.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 2000
Research

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Subjects list: United States, Health care industry, Hospitals
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