The challenge of health care branding

Article Abstract:

Health care companies struggling to reinvent their brand identities within what has become a marketplace characterized by change should keep some basic guidelines in mind. They should take care to build an executive consensus and commitment to their branding strategy from the outset, then to proceed with caution and flexibility. They should make sure to understand the brand positions of their competitors and to incorporate the company's values into the personality of their own brand.

Health Care, Health Care and Social Assistance, HEALTH SERVICES, Planning of Marketing, Marketing, Medical care, Business planning, Brand name products, Brand names, Market strategy

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Influencing satisfaction for dental services

Article Abstract:

A study of data, drawn from a large-scale Health and Human Services Dept healthcare study, pertaining to patients' attitudes toward dental services, revealed that care continuity, waiting time and similar variables can explain a major portion of the variation in dental-care patients' satisfaction. This result contradicts some previous findings.

Offices and clinics of dentists, Research, Services, Dentists

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