Remarketing, yes, remarketing health care

Article Abstract:

Demarketing, proposed as a remedy for the overuse of healthcare services, is impractical, unethical and likely to promote a public backlash. Consumers are not likely to tolerate higher co-payments and other calculated attempts to make system access inconvenient. The answer to escalating healthcare costs is remarketing: offering consumers attractive options to using the system. Remarketing strategies include prevention, health promotion, safety and self-care.

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Hospital marketing and the Internet

Article Abstract:

A telephone survey of 261 healthcare managers randomly selected from two national healthcare marketing associations suggested that 16.5% of facilities are making marketing use of the Internet. Usage is more common among larger institutions, with 37% using the Internet in contrast to 12%-16% for small- and medium-sized facilities. Most hesitation to adopt the new technology arises from uncertainty about what the Internet's capabilities and advantages are.

Telegraph & other communications, Specialized Telecom Services, Wired Telecommunications Carriers, Internet services, Surveys, Health services administrators

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Marketing on the Internet

Article Abstract:

More healthcare providers are marketing over the Internet. To date, most Internet sites are located at university and teaching hospitals. Seattle-based Group Health Cooperative's home page provides users with a history of the plan and a list of services and facilities. The site is also used for physician recruiting. Marketers use a variety of strategies to track users: e-mail, forms, and passports that provide access to proprietary information.

Cover Story, Electronic marketing

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