Abstracts - faqs.org

Abstracts

Health care industry

Search abstracts:
Abstracts » Health care industry

Unique collaboration brings touching ads

Article Abstract:

A multimedia campaign is being created to launch a health-care service brand, formed by a collaboration among health-care institutions around Boston, MA. Created by advertising and public relations firm Cronin and Company Inc., the campaign is entitled, Survivors, and is designed to introduce the Dana-Farber/Partners CancerCare brand. Aimed at undiagnosed adults aged between 35 and 50 years old located around New England and Boston, the healthcare brand results from a partnership between Brigham & Women's Hospital, Dana-Farber Cancer Institute, and Massachusetts General Hospital. The ads, which are delivered through radio, 30-second television commercials, print and transit media, feature two cancer survivors who talk about their lives, interests, and the bouts of cancer they survived.

Author: Herreria, Jeannette
Publisher: HC Pro, Inc.
Publication Name: Healthcare Advertising Review
Subject: Health care industry
ISSN: 8756-4513
Year: 1998
New Products/Services, Advertising, Television, Advertising Activity, Specialized Health Care NEC, All Other Ambulatory Health Care Services, Health care industry, Brigham & Women's Hospital, Dana-Farber Cancer Institute, Massachusetts General Hospital, Cronin and Company Inc, Dana-Farber/Partners CancerCare brand

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Woman's Hospital

Article Abstract:

Woman's Hospital of Baton Rouge, LA, used its internal advertising department to produce a special marketing campaign. The 225-bed medical facility's outdoor, radio, magazine, and newspaper media effort wanted to emphasize its obstetric care services. At the same time, it wanted to promote the status of Woman's Hospital as the source of the Baton Rouge population. It aimed its messages at families which have produced or will soon be producing babies. It touted the line "Creating moments that change lives" in one ad.

Publisher: HC Pro, Inc.
Publication Name: Healthcare Advertising Review
Subject: Health care industry
ISSN: 8756-4513
Year: 1998
Marketing procedures, Company Planning/Goals, Geographic, Campaign Launched, Corporate Images, Demographics, Medical Services NEC, Other Ambulatory Health Care Services, Slogan, Medical care, Woman's Hospital

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA



Subjects list: United States, Article
Similar abstracts:
  • Abstracts: Considerations in establishing visiting consultant clinics in rural hospital communities. U.S. hospital workforce-to-population ratios by service area
  • Abstracts: The implementation of business process reengineering in American and Canadian hospitals. Quality improvement: beyond the institution
  • Abstracts: An emergent merger; the combination of two Boston ERs may set a record for speed. Burning issues
  • Abstracts: Trial tribulations. Generation hex: most management service companies are young, merging like mad - and losing money
  • Abstracts: Robert Wood Johnson University Hospital. Santa Rosa Health Care. Baptist Hospital East
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
Some parts © 2025 Advameg, Inc.