A vexing vaccination

Article Abstract:

Uncertainty about the benefits of pneumococcal vaccination has led to confusion and to varied levels of uptake across the UK. Widespread use of the vaccination for groups including the elderly or the asthmatic is probably not justifiable, due to the lack of any evidence indicating substantial cost benefit. However, pneumococcal infection causes around 1,500 deaths per year and use of the vaccine is recommended for high-risk groups. These groups include HIV patients, asplenic patients, and patients with severe chronic lung diseases.

Pneumococcal vaccine, Pneumococcal vaccines

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Demographics for advertisers

Article Abstract:

Consumer demographics provide specific data about the number and size of households, about living standards and lifestyles, and about the reading and television viewing habits of people. This information allows advertisers to focus their strategy and media buying for an ad campaign. In this first of a series of articles which will focus on how to use demographics in advertising, a list of books is provided for those who wish to develop a library.

International aspects, Demographic aspects, Advertising, Demography, Demographic surveys

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Columbine's tragic wake

Article Abstract:

Issues discussed concern the turmoil in Littleton, Colorado, after the massacre at Columbine High School. Topics addressed include the suicide of a mother of one of the victims, the school's controversial zero-tolerance policy, and the legal battles of parents, students, and the school.

United States, Social aspects, School violence, Columbine High School

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