Make marketing your business

Article Abstract:

Nurses need to recognise the value of marketing, which is about assessing strengths, responding efficiently and politely to users of the health service and developing good practice. Nurses are a significant force within the National health Service and they need to ensure that their voices are listened to if they want to influence the future development of the service. Ideas can become practice if nurses learn to communicate effectively with managers, purchasers and patients. They also need to understand the ideas of internal markets and competition which underpin the health service reforms.

Methods, Management, Marketing, United Kingdom. National Health Service

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Project 2000 - research on its implementation

Article Abstract:

A National Foundation for Educational Research (NFER) study of the implementation of the nursing training programme, Project 2000, has been used to investigate some of the design and management issues involved in the research process. An examination of the research methods being used for the NFER study illustrates the challenges involved in the organisation and conduct of a large scale study.

Research, Study and teaching, Occupational training

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Added value

Article Abstract:

Project 2000 has changed nurse education drastically. It has also changed nursing practice completely, and is still being developed within the National Health Service. Project 2000 has changed attitudes towards the requirements and duties of student nurses. It has also developed nursing staff, and improved them academically.

Social policy, Nurses, Training

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