Profits by design: Florida-based Smyth Lumber differentiates itself with class

Article Abstract:

Smyth Lumber of Orlando, FL, has differentiated itself from its competitors by building a 2,300-sq-ft Imagination Design Center prominently located on its sales floor. The design center is aimed at female decision-makers and is managed by women. Close attention has been given to the appearance of the design center and the display of materials. It has proven successful as a means to promote the sale of high-end materials.

Retail trade, Marketing, Hardware stores, Orlando, Florida, Smyth Lumber

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Lumber dealer adds services to counter big-box attack

Article Abstract:

Louisville, KY's Boland-Maloney Lumber Co, facing increased competition from home center stores, is taking steps to retain the loyalty of remodeling contractors, who comprise about 30% of the firm's customer base. President Jim Dexter explained that the company is improving its sales force's product knowledge. Boland-Maloney also differentiates itself by offering custom-made windows and doors.

Services, Building materials industry, Interview, Dexter, Jim, Boland-Maloney Lumber Co.

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