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Computer by Timex at $99.95

Article Abstract:

Timex will break the $100 price barrier when it enters the personal computer market in July. The new computer's dimensions are 6 inches by 6.5 inches by 1 inch. The marketing program is aimed at the first time computer customer, the educational market, and the computer buffs. The new line is toward personal business rather than entertainment. Their will be around 25 to 30 software packages ranging from $9.95 to $19.95.

Author: Braden, Lisa
Publisher: Macfadden Communications Group LLC
Publication Name: Retailing Home Furnishings
Subject: Home furnishings industry
ISSN: 0162-9158
Year: 1982
Product information, Minicomputers, Timex Computer Corp.

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Commodore, Atari responding to TI: computer rivals counter rebate

Article Abstract:

Atari and Commodore are both reacting to Texas Instruments' computer rebate program by offering deals of their own. Commodore is cutting the cost of its computers while Atari is using software coupons to sell its equipment. Both are trying to sell the video game user on the idea of using home computers for activities other than games.

Author: Braden, Lisa
Publisher: Macfadden Communications Group LLC
Publication Name: Retailing Home Furnishings
Subject: Home furnishings industry
ISSN: 0162-9158
Year: 1982
Microcomputers, Texas Instruments Inc., Atari Corp., Commodore International Ltd.

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Subjects list: Computers, Digital computers, Marketing
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