Ethan Allen's plans

Article Abstract:

This retailer is taking a new approach to furniture retailing. Smaller stores will be the new wave, no new gallery will exceed 9,000 sq. ft. The company is creating a flexible system of moveable walls, photographs of furniture suites, video tapes and theater areas to show slides of products. Computers will link every dealer to corporate headquarters. More specially trained sales personnel to anticipate the consumer's needs will be used.

Retail stores, Stores

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Furniture retailers seek alternate channels

Article Abstract:

Furniture retailers are planning more creative and innovative ways to sell their products, moving away from tradition into areas like mail order and designer showrooms. Levitz is planning specialty stores and Ethan Allen is moving toward smaller galleries and, hopefully, higher profits.

Furniture, Household Furniture, Planning

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How retailers plan survival strategies for the '80s

Article Abstract:

Well-thought out marketing strategies are keys for furniture manufacturers and retailers in making it through the next decade. Some people in the industry discuss their techniques.

Rhodes Inc., RB Industries Inc.

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