Everybody loves branding, but who'll pay the freight?
Article Abstract:
The significance of marketing investment for retailers in building a brand that appeal to consumer recognition in furniture market is examined.
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2004
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2004
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Comment about this article or add new information about this topic:
Furniture retailing action is everywhere
Article Abstract:
The viability of Internet as a retailing and marketing tool for the furniture industry is discussed.
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
Usage, Internet
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Marketing, Furniture industry, Company marketing practices
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