HealthSmart bed wins kudos

Article Abstract:

Simmons new being line Health Smart that comes with a removable mattress top that can be washed just like sheets is doing very good business. Simmons is co-branding Health Smart with Tide detergent and Maytag whose washers and dryers were in testing the product. Simmons hopes to boost consumer awareness with cross marketing of Health Smart.

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Youth category sparkles in metal bed showrooms

Article Abstract:

Makers of metal beds have introduced new styles, colors, and marketing programs in the youth furniture sector. The producers marketed products which added more "sizzle" and increased sales tickets in furniture stores.

Children's furniture

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Sealy, Simmons set fire-resistant bedding lines

Article Abstract:

Sealy, Simmons and other bedding manufacturers have announced their plans to introduce the new fire-resistance bedding lines to meet the new mattress flammability standards in California from next year.

Strategy & planning, Planning, Company business planning, Sealy Mattress Co.

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