New agency aims 'to put more people in stores'

Article Abstract:

Bozell Retail has been hired by Levitz Furniture Corp to develop a broadcast advertising campaign that will help enchance the Levitz brand name. Bozell, which is a unit of New York, NY-based Bozell Worldwide Inc, said that the Levitz advertising campaign will be ready for release by fall of 1997. The advertising agency is also working on improving Levitz's existing campaign.

Use of services, Contracts & orders received, Advertising Agencies, Levitz Furniture Corp., Bozell Retail

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Foamex files Ch. 11, aims to convert debt to equity

Article Abstract:

Linwood, Pennsylvania based Foamex, the largest supplier of foam for upholstered furniture and bedding, has filed for Chapter 11 bankruptcy protection, aiming to convert much of its outstanding debt into equity.

Organizational history, FURNITURE AND FIXTURES, Furniture industry, Company restructuring/company reorganization, Reorganization and restructuring, Company organization

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