Oct. intro bandwagon rolls on; Lane joins with Eddie Bauer

Article Abstract:

Furniture manufacturer Lane has teamed up with retail giant Eddie Bauer with the introduction of a casual and eclectic lifestyle collection. The Eddie Bauer Lifestyles by Lane collection, which will be unveiled in Oct 1997 in High Point, MA, will feature soft shapes and classic lines. The collection will be distinguished by its use of pine and cherry, and mildly distressed, low-sheed finishes in natural tones.

Furniture Stores, Strategic alliances, Lane

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Makers shift to wood

Article Abstract:

Lower priced bedroom furniture manufacturers are coming out with better- looking products to boost profit margins and create higher perceived value. Manufacturers are now switching from laminate prints and polyester to genuine lumber and wood-front products. The switch is being fueled by consumer demand for more wood products and intense price competition at the beginning price levels.

Marketing procedures, Florida, Retail & services management, Nonupholstered Wood Household Furniture Manufacturing, Wood Bedroom Furniture, Baer's Furniture

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