Retailer urges realistic body impression standard

Article Abstract:

Tim Sommer, a retailer in the bedding department urges the industry to have a realistic approach to setting standards and would like the standard for body impression defects in bedding be changed from 1.5 inches to 3 inches and also that the fixed standard should not be mentioned on the warranty card or the Web-site as consumers are far better informed and a higher number of warranty consumers retain than cards before.

Product standards, safety, & recalls, Product quality, Mattresses and bedsprings, Standards, Column, Quality management, Beliefs, opinions and attitudes, Retailers (Persons), Sommer, Tim

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King Koil teams with Jaclyn Smith

Article Abstract:

King Koil has formed a branding partnership with actress Jaclyn Smith. King Koil will introduce its Jaclyn Smith Home Bedding Collection at the October 2003 High Point market.

Marketing procedures, Alliances, partnerships, Licensing/Sales Agreements, Cooperative agreement for product marketing, Marketing agreements, Smith, Jaclyn

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King Koil's McKay urges group to aim for the sensational

Article Abstract:

King Koil plans to be sensational in 2004 with new products and a new marketing/branding program.

Conferences, meetings and seminars, Company Profile, Textile industry, Household linens industry

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