Ads with flair

Article Abstract:

Elements of a successful advertising campaign to attract job applicants include thought-provoking headlines and appealing graphics. Additionally, successful recruitment advertisements give applicants an easy way to respond to employment queries. Winners of the 1989 Vantage Awards, an annual advertisement competition sponsored by Personnel Journal, are presented. Some companies cited for excellence include: Old Country Buffet which attracted high-caliber managers with a words-only advertisement; Erol's Video which had recruitment advertisements focused on how much fun their company is to work for; and Lehrer McGovern Bovis Inc which used the recognizable graphic image of the Statue of Liberty in recruitment advertisements.

Methods, Planning, Help-wanted advertising, Help wanted advertising, Old Country Buffet, ENET Holding Inc., Lehrer McGovern Bovis Inc.

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Apple ads target intellect

Article Abstract:

Apple Computer has achieved recognition as a firm with successful recruitment advertising methods, and three of their successful advertising campaigns are profiled to illustrate their innovative techniques. Apple's recruitment advertising campaigns are successful because they use a consistent style that parallels their product advertising style, incorporate innovative 'hooks' to attract applicants, and use advertisement as a medium for promoting change. Currently, Apple has received positive results by developing campaigns which stress overall corporate opportunities and benefits instead of simply focusing on specific job openings.

AAPL, Apple Inc.

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Perpetual thanks its assets

Article Abstract:

Perpetual Financial Corp has developed an effective employee recognition program which has been supported by employees because it recognizes contributions more tangibly. Aspects of the program include: nominating employees for service quality awards; hosting an organization-wide celebration; and publishing names of all valued employees in a variety of newspapers. Results of the program include improved employee morale and organizational cohesiveness.

Bank holding companies, Holding companies, not elsewhere classified, Case studies, Human resource management, Employee motivation, Perpetual Financial Corp.

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