Does corporate community work really shape perceptions?

Article Abstract:

A survey conducted by The Center for Corporate Community Relations of Chestnut Hill, MA indicates companies that are active in their communities tend to have a positive public image. Politicians and executives from local civic groups in 72 cities were asked to identify nine local corporations that provided the most help to the community. The criteria for excellence were: management support of community activities; employee involvement; innovation, relevance, and effectiveness of company programs; and reputation of the company in the community. National companies identified by the survey as having good community relations included: Atlantic Richfield, Federated Department Stores, GTE, Honeywell, and IBM. Regional companies with equally good reputations in local communities included: BankAmerica, Bellsouth, Pacific Gas and Electric, Pacific Telesis Group, and USWEST.

Research, Usage, Business enterprises, Public relations, Community development, Community leadership, Community relations

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Integrated data supports AT&T's succession planning

Article Abstract:

AT&T's microcomputer-based succession-planning system ensures that key leadership positions in the company are filled up smoothly and efficiently. The system integrates the firm's management development needs with global strategic plans. It is used to create personnel development programs that would nurture leadership skills in employees. The succesion-planning system was designed according to the special requirements of AT&T. The information movement and management company needed a system that has extensive data capacity, is linked with corporate systems, offers flexibility, has report-writing capabilities and, more importantly, is easy to use.

Electronic computers, Telephone communications, exc. radio, Human resource management, Technology application, Information services, Information services industry, American Telephone and Telegraph Co., Succession planning (Business)

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