SUV advertising: The Detroit project

Article Abstract:

The Detroit Project also known as Americans for Fuel Efficient Cars (AFEC) uses advocacy advertising/campaigns to persuade Americans to give up their Sports Utility Vehicles (SUVs) so that dependence on the foreign oil that funds terrorism is reduced and action against terrorist activity is initiated. The effectiveness of the project's advertising campaign is examined and the manner in which strategic marketing affects public opinion is demonstrated.

Motor vehicles and car bodies, Utility Vehicles, Light Truck and Utility Vehicle Manufacturing, Michigan, Methods, Analysis, Sport utility vehicles, Advertising campaigns, Sport-utility vehicles, Fuel and fuel systems, Antiterrorism measures

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Men and eating disorders

Article Abstract:

As many as 1 million men are anorexic or bulimic, and this number is increasing. Men also compose about 25% to 30% of binge eaters. Men with eating disorders are often white, financially successful, and from middle- or upper-middle-class families.

Health aspects, Demographic aspects, Eating disorders, Men, Men's health

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Don't shout

Article Abstract:

The risks of occupational noise exposure and the implications for employers are discussed. Preventive measures and financial aspects of protection and of compensation awards are evaluated.

Prevention, Deafness, Noise induced, Noise induced hearing loss

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