Employees buy awards with rideshare points

Article Abstract:

Farmers Insurance Group instituted the 'Experience the Alternative' rideshare program as a means for the firm to comply with the Clean Air Act. The 1989 legislation requires companies with 100 employees or more to adopt measures that will cut down the number of vehicles driven by their personnel to work. It is hoped that the Act will lead to an average vehicle ridership (AVR) of 1.5. Farmers' ridership program entails offering incentives to participating employees. Program members earn points which they can use to buy goods from a catalog, including a 5" portable black and white television (75 points), a Sony Mega Watchman (150 points) and a Toshiba 20" color TV (340) points. The use of such incentives is seen as necessary to stimulate and sustain employee interest in the program. One year after the introduction of the ridership program, Farmers was able to achieve an AVR of 1.3.

INSURANCE CARRIERS, Life insurance, Holding companies, not elsewhere classified, Management, Insurance industry, Transportation, Ridesharing, Farmers Group Inc.

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Getting to the top of HR

Article Abstract:

The changing business environment is redefining the role of human resources (HR) professionals. HR executives are increasingly being called upon to team up with business managers and to take a more active role in strategy development and organizational design. Those who want to get to the top of the HR field, to join the likes of Gail Yoshimoto of the Simon & Shuster Technology Group, Jerome Bartow of the ITT Hartford Insurance Group, must possess the qualities that the changing nature of HR require. The HR professionals who will succeedin guiding their companies into the 21st century will be those who understandand use business strategy; understand corporate culture, plans and policies; recognize future problems and work on solutions; can deal with all types of people; can communicate well verbally and in writing; and can recognize, recruit and train future executives.

Evaluation, Cover Story, Practice, Human resource management, Human resource directors

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