PR policy puts polish on reward programs

Article Abstract:

Employee awards programs are most effective when they are well-publicized. Public relations activities should not be limited to announcing award recipients. The Portland General Electric Co publicized its awards program by explaining the basis for awards in its in-house publication long before the recipients were selected. Diamond Fiber's Products, an egg carton manufacturer, publicized its award program in trade journals, local newspapers, and Time magazine. Publicity efforts should make use of company bulletin boards, newsletters, interoffice memos, local newspapers and radio stations, and trade journals. A 12-point checklist for such public relations efforts is provided. The activities on the list include: identifying awards employees will appreciate, ensuring a company officer presides over the awards ceremony, preparing news releases, and writing public relations articles.

Management, Employee incentives, Public relations, Incentives (Business)

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Campaigns display ad versatility

Article Abstract:

Today's tight job market creates employer competition for high-quality employees, increasing the importance of creative, consistent, and far-reaching recruitment advertising. Employers like Burger King and Northern Telecom subsidiary Bell-Northern Research are using long-term image advertising campaigns to attract the attention of current and potential job applicants. This type of advertising does not typically emphasize a single job opportunity, focusing instead on maintaining a high corporate profile. Planning a long-term campaign entails measuring the on-going need for employees, making sure that advertising emphasizes real pluses or minuses of working for the firm involved, and establishing a good corporate image. Specific employment advertisements may then be placed as a follow-up.

Recruiting, Burger King Corp., Bell-Northern Research Ltd.

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Recruitment ad ventures

Article Abstract:

Recruitment advertising represents an increasingly important tool for employers trying to reach an increasingly sophisticated pool of prospective employees. Recent trends in recruitment include: use of current employees in ads, emphasis on intangible benefits, use of point-of-purchase promotions, and increased reliance on creativity and entertainment in recruitment ads. Point of purchase advertising is especially effective for service industry employers such as fast food outlets. The recruitment advertising campaigns of several major companies are highlighted.

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