Agents must update selling strategies

Article Abstract:

Insurance agents must be willing to change their sales techniques in the future as their clients change and expect different things from them. Many consumers are interested in learning about insurance policies before they speak to a salesman, and this may require new marketing strategies on the part of sales personnel, as they serve as educators on some level. Agents should consider approaching employers to sell policies at their work, or going to credit unions to sell through them.

Insurance, Insurance Carriers and Related Activities, INSURANCE CARRIERS, Management, Sales personnel, Salespeople

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Today's customers want more product flavors

Article Abstract:

Life insurance agents should follow the example of other enterprising entrepreneurs and offer a variety of life insurance products instead of just a few. Variable life is a good example of one variation of life insurance that works well for many people. Products should be created to fit the narrowest niches and to stand up to the competition of other financial services that have taken market share away.

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Present policyholders are the best resource: other retail financial institutions are using marketing skills to sell insurance, forcing insurers to better focus on existing customers

Article Abstract:

Life insurers, facing competition from other financial services providers, must market better to their existing customers. Studies have shown that improvements in customer persistency can increase insurers' pretax earnings by up to 35%. Existing customers can be a source of new business, also. Steps insurers can take to improve their marketing skills are discussed.

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