Industry seers gaze 10 years ahead

Article Abstract:

Insurers will need to rethink their business strategies to survive industry competition and market volatility in the 21st century. Successful insurers will segment products and marketing strategies to address specific customer needs, develop symbiotic relationships with banks and be willing to seek out new distribution avenues. Insurers will need to expand their financial offerings to compete with the myriad of players entering the market.

Management

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Conduct becoming: Robert Googins sets out to help the industry clean up its image

Article Abstract:

The insurance industry's image has slipped since 1986, according to Robert R. Googins, the Insurance Marketplace Standards Assn's (IMSA) first chief. He believes that IMSA, newly formed by the industry, gives companies a chance to improve their image in more than a cosmetic way. He noted that the body will develop a mechanism for reinforcing companies' commitment to improvement.

Professional Organizations, Standards Committees, Officials and employees, Interview, Public opinion, Googins, Robert R., Insurance Marketplace Standards Association

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