New distribution channels are beginning to emerge

Article Abstract:

The growing use of networked computers in homes and offices will provide insurers with the distribution channels necessary to distribute their products and services over computer channels. Insurers can specify certain segments of this market for specific products. Insurers can develop new methods of selling commodity insurance products to these customers. Automated insurance purchasing over the Internet, or at bank ATMs, will allow insurers new marketing opportunities with which to distinguish themselves from their competition.

Medical Care Insurance, Health care industry, Marketing

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Why the LTC market is heating up

Article Abstract:

The number of older Americans needing long-term care (LTC) is expected to exceed more than 20 million individuals by the year 2015, according to the Senate Special Committee on Aging. Forging a relationship with this segment of the population is an opportunity and challenge for the health insurance industry. Financial advisers must help in providing comprehensive planning and upgrading, shifting of assets, and good estate planning for clients.

Medical Insurance NEC, Planning, Services, Health insurance industry, Long-term care insurance, Long term care insurance

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