Profiting from the boom in affinity marketing

Article Abstract:

Affinity groups are very popular in the US such that insurance carriers can take advantage of the homogenous nature of affinity group for better risk assessment which would lead to an improved loss ratio. Affinity-marketed insurance may be sponsored by corporations or associations for convenient and non-dues purchasing and easy payment through automatic checking account or payroll deduction. However, affinity marketing entails careful product designing for each group and commitment of up-front expenses for high quality services to ensure high participation and renewal rates.

Marketing Management, Usage, Target marketing

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Unlocking the CPA market

Article Abstract:

Accounting firms present marketing opportunities for insurance companies. Since certified public accountants (CPAs) enjoy some measure of trust and credibility from their clients, these clients can be tapped by insurers to sell various financial products and services. The accounting industry is a potentially lucrative market for insurers because of the accounting profession's financial instability, permission of CPAs to receive commissions from the sale of financial products and the ownership of accounting firms by non-CPAs.

Accounting, auditing, & bookkeeping, Accounting & Auditing Services, Accounting, Tax Preparation, Bookkeeping, and Payroll Services, Accounting firms, Accounting services

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Profiting by association

Article Abstract:

Insurance companies should market to trade and professional associations which are increasingly joining insurance plans to offer to their members. With more companies reducing the health and life insurance benefits they offer, many employees are looking to these associations to provide additional coverage. By working in partnership with the associations, insurers can build up a whole new avenue of business.

Trade and professional associations, Professional associations, Trade associations

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