Restoring common sense to producer compensation

Article Abstract:

Commercial insurance producers should receive equitable compensation for new and renewal policies. Producer commissions should be based on the overall business climate, support systems offered by the insurance agency, the agent's communication skills and the agent's past business performance. Marketing for policy renewals should include a complete analysis of the client's needs to determine potential methods for increasing coverage and value.

Compensation and benefits, Insurance agents, Commissions (Compensation), Commissions (Fees)

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Turn bidding process into selling opportunity

Article Abstract:

Insurance companies should be sure to sell themselves as completely as possible during bidding by companies for their services, to ensure that price alone is not the main reason for the decision. Multiple markets are important to many firms, as is a demonstration of proper experience in the field. Innovative products are also a plus, as companies may want insurers to adapt policies to special needs.

Insurance, Insurance Carriers and Related Activities, INSURANCE CARRIERS

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Telemarketing beats good old boy referrals

Article Abstract:

Well organized and executed telemarketing operations can provide new and renewal business for insurance companies. Successful telemarketing involves multiple department coordination, good leadership, a well-paid, in house staff and performance incentives. Telemarketers should make between 1,000 to 1,500 calls per month and work closely with producers to provide profiles of potential clients.

Telemarketing Services, Telemarketing Bureaus, Business services, not elsewhere classified, Telemarketing

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