Use strategic partnerships to increase selling options

Article Abstract:

Insurance companies can benefit from forging strategic relationships with other financial service institutions. The majority of insurers are losing market share to their competitors because they have failed to utilize new technological customer interfaces and adapt their marketing and distribution strategies to the rise of computer literacy. Financial institutions can offer insurers expertise regarding how to position technology to compliment existing distribution methods and insurers can offer banks and mutual funds access to their underwriting expertise and their developed products.

Financial Services, Finance and Insurance, Management, Financial services industry, Direct marketing

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Taking the measure of Lloyd's

Article Abstract:

'Lloyd's' is a society of corporate and individual members that provide capital to back the underwriting liabilities of its syndicates. If a member fails to meet its syndicate's underwriting liabilities, a chain of security is activated to provide the capital required to meet the underwriting liabilities of all policies issued by the syndicate. The marketwide rating received by Lloyd's reflects the organization's outstanding market position and strong capitalization and liquidity.

Services, Lloyd's

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