Program business delivers custom made market

Article Abstract:

Specialized niche, or 'program,' business can provide benefits to both insurers and independent insurance agents. Agents can offer insurers an established, customer-oriented marketing channel that has the expertise to sell to a specific set of customers. Insurers can offer agents exclusive marketing rights and a commitment to a specific insurance contract. Agents can also gain the efficiency of only having to deal with one company for a specific type of insurance.

Independent Insurance Agents, Marketing

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Following the leaders

Article Abstract:

A growing number of midsize companies are entering the alternative insurance product market and participating in group-captive arrangements and risk- retention groups. Insurers hoping to capitalize on this new market trend are forming captive insurance companies to cater to midsize companies' self-insurance needs. Industry observers think health care and employee benefits will be two big areas of growth in the alternative insurance market.

Other Commercial Printing, Greeting Cards, Captive Insurance Agents, Forecasts and trends, Insurance, Greeting cards industry, Greeting card industry, Captive insurance companies, Hallmark Cards Inc.

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Selling to America's rainbow

Article Abstract:

Insurance companies are increasingly hiring minority agents or contracting out to minority insurance brokers to capture the business of the growing minority client market. The insurance industry is anticipating the results of the demographic revolution which is currently enveloping the country and which will translate into 25% of the American workforce being of African, Asian or Hispanic descent by 2000.

Insurance Agents & Brokers, Economic aspects, Employment, Minorities, Insurance agents, Minority employees, Insurance brokers, Demographic transition

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