To segment the market, customize

Article Abstract:

Insurance companies can use market segmentation to adapt their services and insurance policy offerings to meet the needs of their clients. Market segmentation enables insurers to know and understand their customers' businesses. Knowledge about the customers' industry helps the insurers in helping the clients to learn about and manage their business risks. Customers prefer insurance companies who understand their clients' business operations and industries.

Market Targeting & Approach, Usage, Market segmentation, Market strategy

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Accounts receivable insurance discovers America

Article Abstract:

Western Micro Technology CFO Jim Dorst is among a growing number of American chief financial officers that are utilizing credit insurance that indemnifies a company against the risk of defaulting on balance-sheet receivables. Although credit insurance has long been pushed by European insurers, CIA Midwest executive Peter Rukavian notes that controllers and CFOs in the US distrust credit insurance and see it as a threat to their interests.

Credit insurance

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