Rethink your strategies for the next generation

Article Abstract:

Life insurance companies will need to focus more of their attention to marketing to members of the baby boom generation. The most accessible environment for selling life insurance is through a banking institution, which offers life insurers a number of strong market possibilities. By assisting banks in marketing insurance such as family protection or consumer mortgage protection products, insurers can develop more business with baby boomers.

Forecasts and trends

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Younger consumers want education, accessibility

Article Abstract:

The aging of the Baby Boom generation and their planning for retirement offer life insurance agents tremendous marketing opportunities. Agents need to respond to this group by educating consumers which is often a missed opportunity in selling life insurance. Consumers want to be educated and then analyze information before making buying decisions. Credit unions are attractive targets for agents that offer a large base of potential customers.

Demographic aspects, Insurance agents, Baby boom generation

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Look inward to solve market conduct problems

Article Abstract:

The life insurance industry should adopt self-policing practices to regain public confidence. Self-policing programs are successful because life insurers are likely to hold themselves to tougher standards than state regulatory agencies. Firms from five industries have begun policing themselves under a pilot project in Massachusetts.

Analysis, Management, Industry self-regulation, Industry self regulation

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