No pain, no gain

Article Abstract:

In the 1890s advertisements for pain medicines depicted women in agony to sell their products. More creative ways to sell pain relievers began in the 1950s, when the ads for Anacin depicted headaches with a hammer, a coiled spring and a lightning bolt. Imaginative ads reached their zenith with the Alka-Seltzer campaigns ('I can't believe I ate the whole thing') and with Excedrin and its Excedrin headache commercials. Recently, there has been less creativity and more use of cliches, such as a women rubbing the side of her head. Current advertising campaigns for pain relievers are discussed and the difficulties of finding a tasteful way to depict pain are acknowledged.

Drugs, History, Advertising, Advertising campaigns, Analgesics

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Dramatic effect

Article Abstract:

Edward Cullinan Architects has designed a news studio theatre and scenery workshop for Carshalton, Surrey, England. The building has developed from an 1870s Arts and Crafts movement building and preserves its frontage elements. The building brings distinction to the rather dull suburban high street and is intended as a focus for the cultural life of the area. The building has cost 2.7 million pounds sterling and is proving popular.

United Kingdom, Buildings and facilities, Theaters, Architecture, Modern, Modern architecture, Surrey, England

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Capital raising for the emerging enterprise

Article Abstract:

Venture capitalists have become more involved in consolidations in the 1990s. Their involvement has been seen as a benefit for consolidating companies because it brings credibility and expertise, and securities tend to go public at higher offering prices. Statutory requirements regarding venture capitalists are discussed.

United States, Management, Finance, Acquisitions and mergers, Venture capital companies

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