Most firms' sites do not exploit Web; by and large, law firms' Internet sites opt for showcasing, instead of enabling clients to do research and interact with counsel

Article Abstract:

Most law firm Web sites concentrate on advertising and do not exploit the potential of the World Wide Web to facilitate research. Genie Tyburski, the research librarian of Philadelphia's Ballard Spahr Andrews and Ingersoll LLP, believes that law firm's lack of Web knowledge often makes their sites just a "glorified Martindale-Hubbell index." Online services such as www.findlaw.com or www.ljextra.com are the substantive legal research tools.

Advertising

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'Interactivity' is a buzzword for Web sites; the more successful of the new generation of law firm sites are eschewing the 'mass data' approach for more user involvement

Article Abstract:

Many law firm Web sites have become interactive, and tools include a form of "push" technology which gets the firms' names in certain e-mail boxes, online discussion lists, and changed linking policies. Confidentiality and issues raised by the multijurisdictional nature of the Internet can create problems, however.

Marketing

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