Asking too many questions?

Article Abstract:

Some industry experts suggest the use of focus groups in the television industry reduces the skill of the producer to create a popular show. Others suggest the industry needs focus groups to point out where producers have gone wrong but the groups are not able to initiate the creative process. The use of focus groups for drama programmes is less successful but the approach works better for entertainment programmes. Some observers point out focus groups have to be questioned very carefully to obtain worthwhile answers. Information is gained from discussion groups or by questionaries.

TV Program Production, Usage, Product information, Television broadcasting industry, Criticism and interpretation, Television production, Focus groups

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An unholy alliance?

Article Abstract:

Information is presented on how advertiser-funded programmes (AFP) airing on television is slowly gaining acceptance in UK. According to the Branded Content Marketing Association, APF airing will increase by more than hundred percent this year. The factors impeding the development of APF so far are discussed. Guidelines for producers who are planning AFP are included.

Forecasts, trends, outlooks, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Finance, Forecasts and trends, Television advertising, Market trend/market analysis, Company financing

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First circle looks in perfect shape: When former Barraclough Carey director Daniel Wolf set up his own production company he knew he wanted to keep it small and focused. Five years on First Circle is enjoying the benefits of his vision

Article Abstract:

First Circle Films is managed by Daniel Wolf on a low-budget basis to keep the cost of filmmaking from rising exponentially. Successful documentaries and other films are listed, and the costs of operation are described.

Motion Picture Production, Management, Motion picture industry, Movie industry, Movie production, Wolf, Daniel, First Circle Films

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