Behind the mic: Sam Fielding

Article Abstract:

Sam Fielding became station director of 106.6 Smooth Radio in autumn 2007, and her main goal is to make subtle changes while the station is rebranding from Saga Radio. Fielding identifies 40-plus listeners as the station's target demographic, which she believes is an untapped market in the UK. Her other views related to work and the industry are given.

Executive changes & profiles, Officials and employees, Interview, Fielding, Sam

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How to fight apathy

Article Abstract:

The role of commercial radio allowing audiences to interact with politicians on significant issues in the wake of 2005 general elections in United Kingdom is examined.

Management dynamics, Management, Elections, Company business management

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Emap to drop spot ads on Heat radio

Article Abstract:

The details of the new ad-funding programs and new sponsorships planned by Emap Radio for Heat radio are presented.

Radio Broadcasting, Radio broadcasting industry

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