C4 Radio plans new approach to advertising

Article Abstract:

Channel 4 Radio is planning to revamp its advertising models, turning away from the traditional 30-second advertising spot, to boost operation revenue. The commercial speech radio station will connect content with Channel 4 TV programs such as Big Brother, along with online content and events, giving advertisers access to multi-platform audiences. Channel 4 Radio's other advertising strategies are described.

Strategy & planning, Radio, TV, publisher representatives, Media Representatives, Radio broadcasting stations, Parent-to-subsidiary activities, Subsidiary-to-parent activities, Radio Advertising, Radio Stations, FM Radio Stations, United States, Planning, Company business planning, Subsidiaries, divisions and units

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City 'confident' ITV will win fight to relax CRR

Article Abstract:

British financial experts believe Independent Television (ITV) will achieve some success in getting the Contract Rights Renewal (CRR) regulations relaxed. ITV is continuing to lobby the Office of Communications (Ofcom), the Office of Fair Trading and the Competition Commission regarding CRR.

Legal issues & crime, Government regulation (cont), Government regulation, Public affairs, Legal/Government Regulation, Evaluation, Laws, regulations and rules, Political activity, ITV PLC

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Bid win prompts C4 to seek staff

Article Abstract:

The decision of Channel 4 to recruit new staff to manage its radio services and new programs is presented.

United Kingdom, Personnel administration, Recruiting, Industry hiring

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