C4 to cut back on acquisitions
Article Abstract:
The Channel Four Television Company Ltd., which spent 127.2 million sterling pounds for acquisition activities in 2006, plans to cut spending 2007. The company increased advertising investment to record 23.5 percent.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
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C4 to cut back on acquisitions
Article Abstract:
The Channel 4, which spent 127.2 million sterling pounds for acquisition activities in 2006, plans to cut spending 2007. The company increased advertising market share to record 23.5 percent.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Why C4 ditched Quiz Call
Article Abstract:
The reasons behind the sale of Channel 4's Ostrich Media, which makes controversial Quiz Call, are presented.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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