DTT tipped to win digital TV contest

Article Abstract:

Digital terrestrial TV (DTT) is expected to dominate the market over satellite and cable television platforms according to a TBS report titled Digital Television: Can you get it? The report predicts that the DTT format could attract more subscribers that other formats in the next 15 years because of its installation and accessibility is easier than the rival formats. The report also predicted that BSkyB, a digital satellite TV (DST) provider, will be greatly affected since up to 30% of British homes cannot have access to its offering unless these homes will be connected to one DST system.

Comment:

Digital terrestrial TV is expected to dominate the mkt over satellite and cable television platforms according to a TBS report

Cable Television Systems, Cable Networks, Market share, Satellite Telecommunications, Satellite TV Communications, Cable television broadcasting industry, Cable television

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Carlton World recruits Stalker and Hill Jnr

Article Abstract:

Carlton Digital Channels has provided its non-fiction venture on On Digital with more than 60 hours of programming. Set to debut on Nov. 15, 1998, the new Carlton World Channel has first received a 26x30-minute panel show series titled The Verdict and featuring John Stalker, former Greater Manchester Police deputy chief constable, as host. Other shows on the line-up include Let's Get Physical, a 26x60-minute fitness program with Jamie Hill as guest presentor, Someone's Got to Do It, a 26x30-minute feature on unusual types of workers, and The Motor Show, a 26x60-minute review on motoring.

Comment:

Provides non-fiction venture on On Digital, called Carlton World Channel, with more than 60 hours of programming

Services introduction, Carlton Digital Channels

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BDB to put 40 million pounds sterling behind On Digital

Article Abstract:

British Digital Broadcasting (BBD) is investing an advertising budget totaling 40 million pounds sterling for the launch of digital terrestrial television (DTT) pay-TV platform, On Digital. An estimated 70% of the British population can avail of On Digital, which will charge less than 10 pounds sterling per month for the basic service. The broadcaster also revealed that the new service will launch a host of interactive services, including programmed-based TV information services, during its first six months on air.

Comment:

Is investing advertising budget totaling 40 mil pounds sterling for launch of digital terrestrial TV pay-TV platform On Digital

Marketing procedures, British Digital Broadcasting

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