The online fallacy

Article Abstract:

The Writers' Guild of America went on strike and is pushing for higher pay for screenwriters due to the reformatting rights across digital platforms. The claim that production budgets with internet exposure will lead to an additional value to the scripts an obvious fallacy. The cost of digital distribution platforms for broadcasters and other economic issues are given.

Personnel administration, Column, Demonstrations and protests, Labor relations, Television writers, Writers Guild of America, E-commerce

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Desperate measures

Article Abstract:

ABC is developing programmes for primetime audience with Mindshare North America. This will affect the quality of programs and sadly this intervention of advertisers in program content cannot be avoided.

Services development, Alliances, partnerships, Advertising, Influence, Television programs, Marketing industry, ABC Inc. (Burbank, California), Alliances and partnerships, Company service development, Service development, Cooperative agreement for service development, MindShare North America

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Desperate measures

Article Abstract:

The upcoming trends in the television broadcasting industry for the year 2005 are discussed.

Forecasts, trends, outlooks, Industry forecasts, 2005 AD

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