Brands? Bunkuma

Article Abstract:

Television networks are racing against each other to brand themselves. In doing so, they are forgetting that they are selling television programs, not consumer products. Argument is made that the networks should focus on quality programming and market it in such a way that appeals to the viewer.

Industry Overview

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Time for a bit of originality

Article Abstract:

In a race to get better viewer ship channels are copying shows from each other. Channels should look for younger talent and innovate to keep the viewer interested.

Growth, Company growth

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Keeping the ball rolling

Article Abstract:

The way in which brand extension of television programs is managed is discussed.

Analysis, Television broadcasting industry, Product management

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