Digital dawn

Article Abstract:

The acceptance by the world's broadcasters of the Moving Picture Experts Group's standard for digital compression in 1993 was a milestone in modern television history, allowing more services to be carried by existing frequencies. One of the first broadcasters to launch a digital direct satellite broadcast was DirecTV, launched in the US in 1994. The broadcaster's three satellites can each carry up to 80 channels. Current developments in digital TV technology are discussed.

Cable Television Systems, Cable Networks, Innovations, Cable television broadcasting industry, Cable television, Direct broadcast satellite television, Satellite television, Digital television

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Radiating promise

Article Abstract:

Japanese public broadcaster NHK is the main driving force in establishing television co-programming and co-production deals. However, other opportunities for partnerships are now starting to emerge, especially with the development of programmes in the widescreen format. Japan is very receptive to character licensing, and there opportunities both for direct selling of programmes to Japanese broadcasters and for selling off-screen rights through joint ventures.

Japan

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Netting profits: some distributors are adding a smart new tool to their armoury of sales aids: the Internet

Article Abstract:

Sellers of television programmes have a whole new shop window in the Internet's flourishing publishing medium, the World Wide Web. Brite, a joint programme sales house for Granada TV, Yorkshire Tyne-Tees and LWT, has recently launched an electronic catalogue on the Web. Site design was by Headland Multimedia, which has been designing printed media for TV companies for the past seven years.

Television broadcasting stations, Usage, Marketing, Television programs, World Wide Web, Headlands Communications Inc.

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