Discovering the future

Article Abstract:

Discovery Networks UK general manager Dan Brooke believes that the group is not unstable, amidst the resignation of its two key officials. Heavy spending on original content to supply the demand for factual entertainment in the UK, major acquisitions, and commissioning of long-running returning series have helped keeping the company afloat. Brooke's beliefs and attittudes on Discovery UK's operations are given.

Executive changes & profiles, United Kingdom, Officials and employees, Interview, Discovery Networks Europe, Brooke, Dan

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MTV revs up for rebrand

Article Abstract:

The proposed rebranding of MTV, the flagship channel of MTV Networks Inc., with a new name and logo is discussed. The launch of a separate entertainment channel by the network is described.

Forecasts, trends, outlooks, Organizational history, Parent-to-subsidiary activities, Subsidiary-to-parent activities, Forecasts and trends, Market trend/market analysis, Product management, MTV Networks Inc., Organization formation, Subsidiaries, divisions and units

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NatGeo tells life-or-death stories

Article Abstract:

Television broadcasting giant National Geographic Channel is planning make an adventure series by re-constructing real time incidents.

Strategy & planning, Planning, Company business planning, National Geographic Channel

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