Squeezing the juice out of OJ

Article Abstract:

The trial of O.J. Simpson in Los Angeles, CA, will be given a lot of media coverage in the United Kingdom, although he is quite unknown here. Several million British households will be able to watch the court proceedings, which will last for six months. Sky News and CNNI are devoting large portions of their schedules to the murder trial. BBC2 will show a 50-minute round-up of events every Sunday.

Cases, Television broadcasting, Column, Media coverage, Simpson, O.J., Murder trials

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Pirate Ship plunders ABC1s for revived Five

Article Abstract:

The strategies applied by Channel Five Holdings Ltd. to draw audience to Pirate Ship...Live program are presented. The success of this program is also discussed.

Marketing procedures, Market share, United Kingdom, Marketing, Company marketing practices, Company market share, Channel Five Holdings Ltd., Pirate Ship...Live (Television program)

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